As archaic as it seems, the age-old business card is still a very useful tool for networking, sharing your contact information and can be used as an inexpensive and efficient form of advertising. In fact, it’s one of the first things you should consider creating as a new business owner. It’s a simple, effective tool to have on-hand in case you run into anyone who has the potential to work with you.
Sometimes being at the right place at the right time can do wonders for your business. New contacts happen everyday and with a little initiative, you may be able to close a sale, get a new customer, or be referred to someone who may need your business. That’s why it’s super important to keep your business cards on you at all time.
Why You Need a Business Card
There are TONS of ways to promote yourself and your business, but regardless of the various marketing tactics out there, the easiest way to promote yourself is to carry a business card on you at all times. In a brief meeting, your business card can say a lot about you. It can tell someone who you are, what you do, what products or services you offer, where they can find you online, maybe where they can find you physically, and potentially what you are capable of doing in the event that someone needs your services in the future. It is easy to carry and can save a lot of time & hassle to collect someone’s contact info.
Making a business card is actually very easy. You can do this at home and just print it on the computer using templates from printing companies such as Avery. Or, you could outsource the design to a graphic designer to get a better card design and then have it printed from a local printing company or an online printing company. If you decide to go with a graphic designer and a printing company, just make sure everything is designed how you like it and everything is spelled correctly prior to printing.
What Your Business Card Should Say
- Job Title or Profession
- Company Name
- Office Address or Physical Location (if applicable)
- Phone and Fax Number (if applicable)
- Email Address
- Social Media Links
- Call to Action (optional)
Your business card should always have some key details such as your name, profession or job title, email address and contact number where you can be reached at the company you work for. If you are self-employed, this can also help you get more customers for your business. Simply add additional details about your business such as basic info about your products/services, social media & website links, or a special promotion or discount to encourage sales.
Since most people stack business cards or put them in a drawer, your business card should be memorable. Make your card stand out by printing it on a uniquely shaped card or creating an outstanding design they can’t forget. Additionally, you could think outside the box and give other pieces of marketing collateral as your business card. A few good examples are giving it in the form of a magnet that can be placed on the fridge. Should someone drink coffee in the office, you could have a coaster made that people will surely notice. Since computers are a necessity in the workplace, a mouse pad would also be a good idea to give away.
Businesses survive due to regular customers and having new clients. Business cards can bring in additional revenue for your company, can increase customer traffic and can allow your company to flourish. By using this simple yet effective resource, it will happen. Small things do come in small packages and bringing this handy little marketing tool around can mean the world to your business.
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