Home » Marketing


Last Chance: Cyber Monday Super Sale

cyber monday

In case you haven’t had enough shopping or enough promotional incentives thrown at you during what’s been called the biggest shopping weekend of the year, there is one last chance to get your shop on or to promote your products to kickstart your holiday sales season. Cyber Monday—the first Monday after Thanksgiving that is promoted by online retailers for exceptional …

Read More »

How to Participate in Small Business Saturday

small business saturday

We’ve all heard of Black Friday, but the most recent addition to the opening weekend of the holiday shopping season is Small Business Saturday. This is the counterpart to what the big box retailers reap the benefit of during Black Friday. Small Business Saturday is meant to celebrate the little guys: the independent retail stores, the mom and pop shops, …

Read More »

How a Small Business Can Own Black Friday

black friday

Consumers—get ready to get your shop on, and retailers—get ready for the chaos. The most epic shopping day of the entire year, Black Friday, is upon us this week. Notably slated for the Friday after Thanksgiving in the US, Black Friday is otherwise known as the first day of the traditional Christmas shopping season, during which crowds of consumers are …

Read More »

How to Write a Press Release

how to write a press release

So you have a shiny new website that you will be launching very soon; you will need advertising for your site to make a big splash on the market. So, how do you go about writing a press release for an impending website launch? You are not alone if you are unsure on this, but there are a few pointers …

Read More »

5 Social Media Tools for Entrepreneurs

social media tools

Managing your social media presence can be a very complex task if you are doing everything on your own. Tweet this, post that, like, comment and respond to messages…how many times a day? Fortunately for you and your business, there are social media tools that you can use to manage all of your accounts easily. The following are some of …

Read More »

Make Your Business Card Work for You

business card

If you’re like most professionals, you have a business card. But, what does your business card DO for you? “Do for me?” …you say. Yes, that’s right; what does your business card do for you? Does it help to actively create more business for you or does it sit like most business cards in a big stack of other business cards …

Read More »

Why You Need a Business Card

business card

As archaic as it seems, the age-old business card is still a very useful tool for networking, sharing your contact information and can be used as an inexpensive and efficient form of advertising. In fact, it’s one of the first things you should consider creating as a new business owner. It’s a simple, effective tool to have on-hand in case …

Read More »