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how to write a press release

How to Write a Press Release

So you have a shiny new website that you will be launching very soon; you will need advertising for your site to make a big splash on the market. So, how do you go about writing a press release for an impending website launch? You are not alone if you are unsure on this, but there are a few pointers to get you started and to make sure you are successful at it at the same time.

What is a Press Release?

A press release is a written notification to the media announcing something noteworthy—new product launches, events, promotions, special accomplishments, etc. Keeping in mind that you are going to need the public’s attention, it is important to remember the fact that news sells. What you need is very persuasive communication to get your point across.

However, if an editor finds material that makes false promises or nonsense claims that are not reasonably accepted, they will trash the media release. Some of the most common misuses of exaggeration are “one of a kind”, “changing the face of the planet”, or “everyone wins”. The entire premise is to act and think like a reporter to get the word out in the media’s format. If the release is not written in a journalistic format, it will not be taken seriously.

Quick Tips for Writing a Press Release

Title of the Press Release

The title of your press release should be short and should grab the reader’s attention—a good measure would be to make the title around ten words or less. Additionally, a brief summary of the information should be written in the headline, shortly following the title, and it should be dynamic and bold.

Remember, you are trying to reach the masses, so it should be as broad as a road sign or billboard. The best way to get a good review is to have the editor notice your release above all others; this can be done in just a few words.

Next step: the opening paragraph. Just like all good journalists know, the most potent and important part of the release is always the opening paragraph. This can be referred to as the summary lead.

Body of the Press Release

The summary lead is the opening paragraph, which gives the editor all of the basic information up front. The most important facet of any media release is to incorporate the common 5 w’s (+ the h) of journalism—who, what, when, where, why and how. These are the most important logistics of the media release and it gives a quick breakdown of the information that everyone looks for when reading a release. It is imperative to not only include these, but to have these in the opening paragraph of the release.

The summary lead is the meat of the information, which leads the reader down the path of wanting to know more on the subject. It should be powerful enough to entice them to keep reading. This opening paragraph is also what is known as the hook. The hook not only has to grab the audience’s attention but also the press’ and the editor’s attention as well. Not always an easy task. The hook, in every sense of the word, is strictly fact and not a method of persuasion to the masses.

Distribute your Press Release

Properly written and distributed press releases bring in traffic for weeks or even months to come, and they can build valuable one-way inbound links. Reputable newswire distribution services use strict standards when it comes to press releases. If you have never written a press release, it is better to use services from professionals or someone who knows how to write them.

The easiest and quickest way to get your news release publicized is to submit it to a distribution service for mass publishing. These distribution services will distribute it to all the big media and several websites will pick up the release immediately.

Which distribution service should you use? I suggest using 24-7 Press Release. This press release distribution service will help increase your traffic, your online visibility and your social media exposure. For more information or to distribute your press release, visit www.24-7pressrelease.com.

About Meredith Davis

Meredith Davis is the founder of Austin Beauty Guide, Texas Beauty Week, and BeautyBomber.com, as well as a freelance marketing consultant for small businesses and startups. She has been featured in and is a contributor for NSIDE Magazine, Austin MD Magazine, Austin Woman Magazine, INFLUENTIAL Magazine, Created Woman Magazine, ATX Man Magazine, Austin Beauty Guide and Inner Beauty Insights. - ♥︎

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